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Digital Experience

Virtual Artist Project

A virtual artist production combining 3D modeling, rigging, motion capture, music video production, AI-enhanced interaction, livestreaming, interactive devices, and a live virtual concert.

Project overview

Created for the Leisure and Cultural Services Department, the Virtual Artist Project brought a digital performer to life through an end-to-end production pipeline covering character development, 3D modelling, rigging and motion capture.

The virtual artist was developed for use across music-video production, livestreaming and interactive experiences. AI-enhanced interaction and connected devices extended the character beyond pre-rendered content, enabling more responsive engagement with audiences.

The initiative culminated in a live virtual concert, combining performance technology, real-time production and digital storytelling in a single immersive public experience.